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“Perseverance is the ability to ADAPT.”

Now more than ever, Lance’s message is needed as we are being asked to adapt in these uncertain times. To meet you there, Lance has converted all of his presentations to be interactive online engagements. Please do contact us to let us know how we can help you and your team, and Lance will customize to your needs.


In Partnership with Sounds True and MacMillan Publishers,

Lance is proud to announce his newest book, just released in March 2020

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In all my years covering the NBA, Lance Allred is among the great visionary athletes I’ve met. His story is inspirational, and his determination to turn heartache into healing has made him heroic. He is a true vessel for the best lessons of the human spirit in sports. The New Alpha Male is a must-read exploration into the virtues of modern manhood.
— Adrian Wojnarowski, ESPN Insider and NYT bestselling author of The Miracle of St. Anthony

With testimonials from NBA Champion Head Coach Nurse Nurse, Lewis Howes, Ariana Rockefeller, Adrian Wojnarowski and more, you can pre-order a print, Kindle or Audible copy today!



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